Toyota Challenge

The Dew Tour, the world’s premier season-long action sports tour, today announced its complete schedule for the 2010 season. The 2010 circuit will return to Boston and Chicago for
single-sport competitions and to Portland, Ore. and Salt Lake City for multi-sport events. Highlighting the
2010 schedule is the addition of new host city Las Vegas, where the final stop of the season – the Dew Tour
Championships – will be held in conjunction with the year-end awards ceremony.

Bringing the Dew Tour to Las Vegas for the first time in the Tour’s six-year history, the world-famous strip will
serve as a backdrop for the Dew Tour Championships as well as the Dew Cup awards ceremony. After
moving the event closer to what many consider the mecca of action sports – Southern California – the finale
to the sixth season will be highlighted by fierce competition in addition to an elevated awards ceremony for
the Dew Tour’s year-end accolades.

“We are excited to host the first Dew Tour Championships in Las Vegas,” said Pat Christenson, President of
Las Vegas Events. “Las Vegas has a long and storied history of supporting high-profile, season-ending
championships. This event will be our first foray into championship action sports and a great addition to our
roster of Signature Events.”

“I’m excited that the Dew Tour is going to be in Las Vegas this year. I love Vegas, so to be able to compete
there seems almost surreal,” said three-time Dew Cup champion, Ryan Sheckler. “The talent on the Dew
Tour is going to be amazing this year, so I’m just looking forward to the season and the level of
skateboarding that we’ll bring to fans.”

The full Dew Tour schedule also includes a skate-specific (park and vert) stop in Boston in June, followed by
a BMX-specific (park, dirt and vert) event in Chicago. The five-stop tour will then continue on to Portland,
Ore., Salt Lake City and Las Vegas, all featuring multi-sport events. Over the course of the Tour, athletes will
compete to accumulate points based on their individual-event finishes, each vying for the most overall
points and the title of Dew Cup champion.

“All five of our host cities for this upcoming year have shown tremendous support, and the addition of Las
Vegas to the slate will make the final event of the year that much more dynamic and dramatic,” said Chris
Prybylo, Alli Vice President of Events and Dew Tour General Manager. “We look forward to what this season
will bring and the climatic conclusion of the Dew Tour Championships in Vegas this October.”

Tickets for the 2010 Dew Tour will be on sale soon and will be available via Ticketmaster.com and at
Ticketmaster box offices. Visit allisports.com for more information.