You Pro Ridin...... or you just ridin?
Time: October 14, 2010 at 6pm to October 17, 2010 at 7pm
Location: Las Vegas, Nev. – Hard Rock Hotel & Casino
City/Town: Las Vegas, Nev. – Hard Rock Hotel & Casino
Website or Map: http://www.allisports.com/tou…
Event Type: skateboarding, bmx, fmx
Organized By: Alli, the Alliance of Action Sports
Latest Activity: Mar 16, 2010
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Bringing the Dew Tour to Las Vegas for the first time in the Tour’s six-year history, the world-famous strip will
serve as a backdrop for the Dew Tour Championships as well as the Dew Cup awards ceremony. After moving the event closer to what many consider the mecca of action sports – Southern California – the finale to the sixth season will be highlighted by fierce competition in addition to an elevated awards ceremony for the Dew Tour’s year-end accolades.
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative
points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings.
The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At
season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and
awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the
competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge
music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on
MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on
Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include
Mountain Dew (tour title sponsor) and Nike 6.0, Wendy's and Toyota (event title sponsors). Associate
partners include Ball Park, Nerf, and Verizon Wireless. More information can be found at www.allisports.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action
sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes:
the Dew Tour, Winter Dew Tour, China Invitational, Lucas Oil AMA Pro Motocross Championship, King of
Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces
and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by
NBC Sports and MTV Networks. More information can be found at www.allisports.com.
NBC Universal is one of the world’s leading media and entertainment companies in the development,
production, and marketing of entertainment, news, and information to a global audience. Formed in May
2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates
the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and
entertainment networks, a premier motion picture company, significant television production operations, a
leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by
General Electric, with 20% controlled by Vivendi Universal.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming
and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N,
VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of
13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than 300 interactive properties
worldwide, including online, broadband, wireless and interactive television services and also has licensing
agreements, joint ventures, and syndication deals whereby all of its programming services can be seen
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